Contents
- Details of the Responsible Party
- Information Officer
- Categories of Personal Information
- Purpose of Processing
- Lawful Basis for Processing
- Sources of Personal Information
- Recipients of Personal Information
- Cross-Border Transfers
- Retention and Destruction
- Security Safeguards
- Rights of Data Subjects
- How to Submit an Access Request
- Objection to Processing
- Complaints to the Information Regulator
- Updates to this Manual
1. Details of the Responsible Party
| Field | Details |
|---|---|
| Registered Name | GlowSend AI (PTY) Ltd |
| Trading Name | GlowSend AI |
| CIPC Registration Number | 2019/287077/07 |
| Country of Registration | Republic of South Africa |
| Website | www.glowsendai.com |
| hello@glowsendai.com | |
| Nature of Business | Software as a Service (SaaS) — ChatBusiness Intelligence™ platform for WhatsApp teams |
2. Information Officer
In terms of Section 55 of POPIA, the head of a private body is deemed to be the Information Officer. GlowSend AI's Information Officer is:
| Field | Details |
|---|---|
| Name | Louise Hattingh |
| Title | Chief Executive Officer & Founder |
| hello@glowsendai.com | |
| Organisation | GlowSend AI (PTY) Ltd |
The Information Officer is responsible for encouraging compliance with POPIA, dealing with requests made in terms of POPIA, working with the Information Regulator, and ensuring that the company's processing of personal information complies with the Act.
3. Categories of Personal Information Processed
3.1 Website visitors and waitlist registrants
| Category | Specific Information | Source |
|---|---|---|
| Contact details | Email address | Provided by data subject |
| Identification | First name (WhatsApp gate only) | Provided by data subject |
| Professional information | Role/persona category (self-selected) | Provided by data subject |
| Consent records | Consent timestamp, source of signup | Automatically recorded |
| Technical data | IP address (anonymised), browser type, device type, pages visited, scroll depth | Automatically collected |
| Behavioural data | Session recordings (anonymised), heatmap data, click events | Automatically collected via Microsoft Clarity |
3.2 Special personal information
GlowSend AI does not intentionally collect any special personal information as defined under Section 26 of POPIA, including but not limited to: religious or philosophical beliefs, race or ethnic origin, trade union membership, political opinion, health or sex life, biometric information, or criminal behaviour.
3.3 Children's information
GlowSend AI does not knowingly collect personal information relating to children (persons under 18 years of age). Our services are directed exclusively at business professionals.
4. Purpose of Processing
| Purpose | Information Used |
|---|---|
| Waitlist management — contacting interested parties about early access and product launch | Email, persona, consent record |
| WhatsApp community management — granting qualified access to GlowSend AI's WhatsApp group | Name, email, persona |
| Newsletter distribution — sending product updates and thought leadership content | Email, consent record |
| Website analytics — understanding visitor behaviour to improve the site and messaging | Technical and behavioural data (anonymised) |
| Fraud and spam prevention — detecting and blocking automated or malicious form submissions | IP address, timing data, honeypot fields |
| Legal compliance — maintaining records of consent and responding to regulatory requests | All categories as required |
5. Lawful Basis for Processing
GlowSend AI processes personal information on the following grounds as provided for in Section 11 of POPIA:
| Basis | When Applied |
|---|---|
| Consent (s11(1)(a)) | All form submissions. Data subjects explicitly consent via a mandatory checkbox before submission. Consent may be withdrawn at any time. |
| Legitimate interest (s11(1)(f)) | Website analytics using anonymised and aggregated data. We conduct a legitimate interest assessment and balance this against data subjects' rights. |
| Legal obligation (s11(1)(c)) | Retaining consent records and responding to lawful regulatory requests. |
6. Sources of Personal Information
- Directly from data subjects — via the waitlist form, WhatsApp group gate, and newsletter signup on glowsendai.com
- Automatically from devices — browser, device, and behavioural data collected when visiting the website
- Third-party analytics tools — Google Analytics 4 and Microsoft Clarity collect anonymised usage data
7. Recipients of Personal Information
GlowSend AI does not sell, rent, or trade personal information. We share information only with the following operators who process data on our behalf:
| Recipient | Purpose | Location | Safeguard |
|---|---|---|---|
| Google LLC (Google Sheets) | Storage of waitlist, WA gate, and newsletter submissions | USA / EU | Google Data Processing Terms, Standard Contractual Clauses |
| Google LLC (Google Analytics 4) | Website traffic and conversion analytics | USA | Google Analytics Terms, IP anonymisation enabled |
| Microsoft Corporation (Clarity) | Session recordings and heatmaps (anonymised) | USA | Microsoft Data Processing Terms, automatic PII masking |
We may also disclose personal information to government authorities, law enforcement, or regulatory bodies where required by applicable law.
8. Cross-Border Transfers
In terms of Section 72 of POPIA, personal information may only be transferred to a foreign country if that country has adequate data protection laws, or if the data subject consents, or if appropriate contractual safeguards are in place.
GlowSend AI transfers personal information to the United States via Google and Microsoft. These transfers are governed by Standard Contractual Clauses and the respective data processing agreements with these providers, which we have determined provide adequate protection equivalent to POPIA requirements.
9. Retention and Destruction of Records
| Record Type | Retention Period | Destruction Method |
|---|---|---|
| Waitlist submissions (email, persona, consent) | Until consent is withdrawn, or 24 months from last interaction, whichever is earlier | Permanent deletion from Google Sheets; no backups retained |
| WhatsApp gate submissions | Same as above | Same as above |
| Newsletter subscriptions | Until unsubscribed, or 24 months from last interaction | Same as above |
| Google Analytics data | 14 months (Google default, auto-deleted) | Automatic deletion by Google |
| Microsoft Clarity session recordings | 30 days (Clarity default, auto-deleted) | Automatic deletion by Microsoft |
| Consent records (legal obligation) | 5 years from date of consent | Secure deletion |
Upon expiry of the retention period, or upon a valid erasure request, personal information will be permanently deleted. No backups containing personal information will be retained beyond the stated periods.
10. Security Safeguards
In terms of Section 19 of POPIA, GlowSend AI implements appropriate, reasonable technical and organisational measures to prevent loss, damage, unauthorised destruction, or unlawful access to personal information. These include:
Technical measures
- HTTPS/TLS encryption for all data in transit via SSL certificate
- Access-controlled Google Sheets with restricted permissions — accessible only to authorised personnel
- Honeypot fields and timing-based bot detection on all forms to prevent automated spam submissions
- Math-based CAPTCHA verification on all submission forms
- No storage of payment information, government IDs, or sensitive special personal information
Organisational measures
- Access to personal information is limited to authorised personnel on a need-to-know basis
- Third-party operators are vetted and bound by data processing agreements
- This POPIA manual and our Privacy Policy are reviewed annually or upon material changes
Breach notification
In the event of a security compromise that may result in unlawful access to personal information, GlowSend AI will notify the Information Regulator and affected data subjects as soon as reasonably possible in accordance with Section 22 of POPIA.
11. Rights of Data Subjects
In terms of POPIA, data subjects have the following rights with respect to their personal information:
| Right | Description | POPIA Section |
|---|---|---|
| Right to be notified | To be informed when personal information is collected | s18 |
| Right to access | To request a record of personal information held about you | s23 |
| Right to correction or deletion | To have inaccurate, irrelevant, excessive, or outdated information corrected or deleted | s24 |
| Right to object | To object to the processing of personal information for direct marketing or on legitimate interest grounds | s11(3), s69 |
| Right to withdraw consent | To withdraw consent at any time without affecting prior lawful processing | s11(1)(a) |
| Right to lodge a complaint | To lodge a complaint with the Information Regulator | s74 |
12. How to Submit an Access Request
Data subjects may submit a request to access, correct, or delete their personal information by contacting the Information Officer as follows:
Step 1 — Submit your request
Email hello@glowsendai.com with the subject line "POPIA Access Request". Please include:
- Your full name
- Your email address (as submitted to us)
- The nature of your request (access, correction, deletion, or objection)
- Any relevant details to help us locate your record
Step 2 — Verification
We may ask you to verify your identity before processing the request to protect against unauthorised access to your information.
Step 3 — Response
We will respond to your request within 30 days of receipt. If we are unable to comply with your request, we will inform you of the reasons in writing.
There is currently no fee charged for access requests. This may change in future versions of this manual in accordance with the prescribed fee regulations under PAIA.
13. Objection to Processing
You may object to the processing of your personal information at any time by:
- Clicking the unsubscribe link in any email communication from us
- Emailing hello@glowsendai.com with the subject line "Unsubscribe" or "Opt Out"
- Submitting a formal objection under Section 11(3) of POPIA via email as described in Section 12 above
Upon receipt of a valid objection or withdrawal of consent, we will cease processing your personal information for the stated purpose as soon as reasonably possible and within 30 days.
14. Complaints to the Information Regulator
If you are not satisfied with how we have handled your personal information or your request, you have the right to lodge a complaint with the Information Regulator of South Africa:
| Field | Details |
|---|---|
| Name | Information Regulator (South Africa) |
| Website | www.justice.gov.za/inforeg |
| Email (general) | inforeg@justice.gov.za |
| Email (complaints) | PAIAComplaints@inforegulator.org.za |
| Email (POPIA complaints) | POPIAComplaints@inforegulator.org.za |
15. Updates to This Manual
This manual will be reviewed and updated at least annually, or whenever there are material changes to how GlowSend AI processes personal information. The version number and effective date at the top of this document will be updated accordingly.
The current version of this manual is available at glowsendai.com/popia.html at all times.
Contact the Information Officer
For any POPIA-related queries, access requests, or complaints:
Louise Hattingh
Information Officer, GlowSend AI (PTY) Ltd
hello@glowsendai.comInformation Regulator: www.justice.gov.za/inforeg