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POPIA Compliance

Information Manual

As required under Section 51 of the Protection of Personal Information Act 4 of 2013

Version 1.0  ·  Effective: 1 April 2026  ·  GlowSend AI (PTY) Ltd

Legal Reference This manual is published in accordance with Section 51 of the Protection of Personal Information Act, No. 4 of 2013 (POPIA) and the Promotion of Access to Information Act, No. 2 of 2000 (PAIA). It describes how GlowSend AI (PTY) Ltd collects, processes, stores and protects personal information.

Contents

  1. Details of the Responsible Party
  2. Information Officer
  3. Categories of Personal Information
  4. Purpose of Processing
  5. Lawful Basis for Processing
  6. Sources of Personal Information
  7. Recipients of Personal Information
  8. Cross-Border Transfers
  9. Retention and Destruction
  10. Security Safeguards
  11. Rights of Data Subjects
  12. How to Submit an Access Request
  13. Objection to Processing
  14. Complaints to the Information Regulator
  15. Updates to this Manual

1. Details of the Responsible Party

FieldDetails
Registered NameGlowSend AI (PTY) Ltd
Trading NameGlowSend AI
CIPC Registration Number2019/287077/07
Country of RegistrationRepublic of South Africa
Websitewww.glowsendai.com
Emailhello@glowsendai.com
Nature of BusinessSoftware as a Service (SaaS) — ChatBusiness Intelligence™ platform for WhatsApp teams

2. Information Officer

In terms of Section 55 of POPIA, the head of a private body is deemed to be the Information Officer. GlowSend AI's Information Officer is:

FieldDetails
NameLouise Hattingh
TitleChief Executive Officer & Founder
Emailhello@glowsendai.com
OrganisationGlowSend AI (PTY) Ltd

The Information Officer is responsible for encouraging compliance with POPIA, dealing with requests made in terms of POPIA, working with the Information Regulator, and ensuring that the company's processing of personal information complies with the Act.

3. Categories of Personal Information Processed

3.1 Website visitors and waitlist registrants

CategorySpecific InformationSource
Contact detailsEmail addressProvided by data subject
IdentificationFirst name (WhatsApp gate only)Provided by data subject
Professional informationRole/persona category (self-selected)Provided by data subject
Consent recordsConsent timestamp, source of signupAutomatically recorded
Technical dataIP address (anonymised), browser type, device type, pages visited, scroll depthAutomatically collected
Behavioural dataSession recordings (anonymised), heatmap data, click eventsAutomatically collected via Microsoft Clarity

3.2 Special personal information

GlowSend AI does not intentionally collect any special personal information as defined under Section 26 of POPIA, including but not limited to: religious or philosophical beliefs, race or ethnic origin, trade union membership, political opinion, health or sex life, biometric information, or criminal behaviour.

3.3 Children's information

GlowSend AI does not knowingly collect personal information relating to children (persons under 18 years of age). Our services are directed exclusively at business professionals.

4. Purpose of Processing

PurposeInformation Used
Waitlist management — contacting interested parties about early access and product launchEmail, persona, consent record
WhatsApp community management — granting qualified access to GlowSend AI's WhatsApp groupName, email, persona
Newsletter distribution — sending product updates and thought leadership contentEmail, consent record
Website analytics — understanding visitor behaviour to improve the site and messagingTechnical and behavioural data (anonymised)
Fraud and spam prevention — detecting and blocking automated or malicious form submissionsIP address, timing data, honeypot fields
Legal compliance — maintaining records of consent and responding to regulatory requestsAll categories as required

5. Lawful Basis for Processing

GlowSend AI processes personal information on the following grounds as provided for in Section 11 of POPIA:

BasisWhen Applied
Consent (s11(1)(a))All form submissions. Data subjects explicitly consent via a mandatory checkbox before submission. Consent may be withdrawn at any time.
Legitimate interest (s11(1)(f))Website analytics using anonymised and aggregated data. We conduct a legitimate interest assessment and balance this against data subjects' rights.
Legal obligation (s11(1)(c))Retaining consent records and responding to lawful regulatory requests.

6. Sources of Personal Information

7. Recipients of Personal Information

GlowSend AI does not sell, rent, or trade personal information. We share information only with the following operators who process data on our behalf:

RecipientPurposeLocationSafeguard
Google LLC (Google Sheets)Storage of waitlist, WA gate, and newsletter submissionsUSA / EUGoogle Data Processing Terms, Standard Contractual Clauses
Google LLC (Google Analytics 4)Website traffic and conversion analyticsUSAGoogle Analytics Terms, IP anonymisation enabled
Microsoft Corporation (Clarity)Session recordings and heatmaps (anonymised)USAMicrosoft Data Processing Terms, automatic PII masking

We may also disclose personal information to government authorities, law enforcement, or regulatory bodies where required by applicable law.

8. Cross-Border Transfers

In terms of Section 72 of POPIA, personal information may only be transferred to a foreign country if that country has adequate data protection laws, or if the data subject consents, or if appropriate contractual safeguards are in place.

GlowSend AI transfers personal information to the United States via Google and Microsoft. These transfers are governed by Standard Contractual Clauses and the respective data processing agreements with these providers, which we have determined provide adequate protection equivalent to POPIA requirements.

9. Retention and Destruction of Records

Record TypeRetention PeriodDestruction Method
Waitlist submissions (email, persona, consent)Until consent is withdrawn, or 24 months from last interaction, whichever is earlierPermanent deletion from Google Sheets; no backups retained
WhatsApp gate submissionsSame as aboveSame as above
Newsletter subscriptionsUntil unsubscribed, or 24 months from last interactionSame as above
Google Analytics data14 months (Google default, auto-deleted)Automatic deletion by Google
Microsoft Clarity session recordings30 days (Clarity default, auto-deleted)Automatic deletion by Microsoft
Consent records (legal obligation)5 years from date of consentSecure deletion

Upon expiry of the retention period, or upon a valid erasure request, personal information will be permanently deleted. No backups containing personal information will be retained beyond the stated periods.

10. Security Safeguards

In terms of Section 19 of POPIA, GlowSend AI implements appropriate, reasonable technical and organisational measures to prevent loss, damage, unauthorised destruction, or unlawful access to personal information. These include:

Technical measures

Organisational measures

Breach notification

In the event of a security compromise that may result in unlawful access to personal information, GlowSend AI will notify the Information Regulator and affected data subjects as soon as reasonably possible in accordance with Section 22 of POPIA.

11. Rights of Data Subjects

In terms of POPIA, data subjects have the following rights with respect to their personal information:

RightDescriptionPOPIA Section
Right to be notifiedTo be informed when personal information is collecteds18
Right to accessTo request a record of personal information held about yous23
Right to correction or deletionTo have inaccurate, irrelevant, excessive, or outdated information corrected or deleteds24
Right to objectTo object to the processing of personal information for direct marketing or on legitimate interest groundss11(3), s69
Right to withdraw consentTo withdraw consent at any time without affecting prior lawful processings11(1)(a)
Right to lodge a complaintTo lodge a complaint with the Information Regulators74

12. How to Submit an Access Request

Data subjects may submit a request to access, correct, or delete their personal information by contacting the Information Officer as follows:

Step 1 — Submit your request

Email hello@glowsendai.com with the subject line "POPIA Access Request". Please include:

Step 2 — Verification

We may ask you to verify your identity before processing the request to protect against unauthorised access to your information.

Step 3 — Response

We will respond to your request within 30 days of receipt. If we are unable to comply with your request, we will inform you of the reasons in writing.

There is currently no fee charged for access requests. This may change in future versions of this manual in accordance with the prescribed fee regulations under PAIA.

13. Objection to Processing

You may object to the processing of your personal information at any time by:

Upon receipt of a valid objection or withdrawal of consent, we will cease processing your personal information for the stated purpose as soon as reasonably possible and within 30 days.

14. Complaints to the Information Regulator

If you are not satisfied with how we have handled your personal information or your request, you have the right to lodge a complaint with the Information Regulator of South Africa:

FieldDetails
NameInformation Regulator (South Africa)
Websitewww.justice.gov.za/inforeg
Email (general)inforeg@justice.gov.za
Email (complaints)PAIAComplaints@inforegulator.org.za
Email (POPIA complaints)POPIAComplaints@inforegulator.org.za

15. Updates to This Manual

This manual will be reviewed and updated at least annually, or whenever there are material changes to how GlowSend AI processes personal information. The version number and effective date at the top of this document will be updated accordingly.

The current version of this manual is available at glowsendai.com/popia.html at all times.

Contact the Information Officer

For any POPIA-related queries, access requests, or complaints:

Louise Hattingh

Information Officer, GlowSend AI (PTY) Ltd

hello@glowsendai.com
GlowSend AI (PTY) Ltd  ·  CIPC 2019/287077/07  ·  Proudly built in South Africa 🇿🇦
Information Regulator: www.justice.gov.za/inforeg