Plain English summary: We collect your email and basic info when you join our waitlist or WhatsApp group. We use it to contact you about GlowSend AI. We don't sell it. Ever. You can ask us to delete it anytime.
Contents
1. Who We Are
GlowSend AI is operated by GlowSend AI (PTY) Ltd, a company registered in South Africa (CIPC Registration Number: 2019/287077/07), hereinafter referred to as "GlowSend AI", "we", "us" or "our".
We are building a ChatBusiness Intelligence™ platform for WhatsApp teams. This policy applies to our website at glowsendai.com and all associated data collection activities including our waitlist, WhatsApp group gate, and newsletter.
We act as the responsible party (under POPIA) and data controller (under GDPR) for the personal information we collect.
2. What We Collect
Information you provide directly
- Email address — collected via waitlist form, WhatsApp group gate, and newsletter signup
- Name — collected via WhatsApp group gate only
- Persona / role — a self-selected category describing how you use WhatsApp for work (e.g. "team lead", "multi-group manager")
- Consent timestamp — the date and time you gave consent to be contacted
Information collected automatically
- Usage data — pages visited, time on site, scroll depth, button clicks (via Google Analytics)
- Session recordings and heatmaps — anonymised recordings of how visitors interact with our site (via Microsoft Clarity)
- Device and browser information — browser type, operating system, screen size, referring URL
- IP address — used for geographic analytics only, not stored against your profile
- Cookies — see Section 8
Information we do NOT collect
- Payment or financial information
- Government ID numbers
- Health or biometric data
- WhatsApp message content (at waitlist stage)
3. How We Use Your Data
- To contact you about early access, product updates, and launch announcements for GlowSend AI
- To segment and personalise communications based on your role (persona)
- To analyse website traffic and improve our site and messaging
- To detect and prevent spam or bot submissions
- To comply with our legal obligations under POPIA and GDPR
We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.
4. Legal Basis for Processing
We process your personal information on the following legal bases:
- Consent — you explicitly tick a consent checkbox before submitting any form. You may withdraw consent at any time by emailing us or clicking unsubscribe in any communication.
- Legitimate interests — we use analytics to understand how our site performs and improve it. We balance this against your privacy rights and keep analytics data aggregated and anonymised where possible.
5. Who We Share It With
We do not sell, rent, or trade your personal information to third parties. We share data only with the following service providers who help us operate:
- Google LLC — Google Sheets (data storage), Google Analytics (traffic analytics). Data may be processed in the USA under Standard Contractual Clauses.
- Microsoft Corporation — Microsoft Clarity (session analytics). Data processed under Microsoft's data processing terms.
- Lovable / Lovable Technologies — interactive demo hosting only. No personal data is shared.
We may disclose your information if required by law, court order, or regulatory authority in South Africa or any applicable jurisdiction.
6. How Long We Keep It
- Waitlist and newsletter data — retained until you withdraw consent or request deletion, or until 24 months after your last interaction with us, whichever comes first
- WhatsApp gate data — same as above
- Analytics data — retained for 14 months in Google Analytics (standard setting), then automatically deleted
- Session recordings — retained for 30 days in Microsoft Clarity
7. Your Rights
Under POPIA and GDPR, you have the following rights regarding your personal information:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — request deletion of your data ("right to be forgotten")
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a machine-readable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — withdraw consent at any time without affecting the lawfulness of prior processing
To exercise any of these rights, email us at hello@glowsendai.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Regulator of South Africa at www.justice.gov.za/inforeg.
8. Cookies & Analytics
We use the following types of cookies and tracking technologies:
Essential cookies
Required for the site to function. These include your cookie consent preference stored in localStorage. You cannot opt out of these.
Analytics cookies
- Google Analytics 4 — tracks page views, events, and user behaviour in aggregate. Uses first-party cookies. You can opt out via Google's opt-out tool.
- Microsoft Clarity — session recording and heatmaps. Clarity masks sensitive content automatically. See Microsoft's privacy statement.
You can control cookies through our cookie banner on first visit, or through your browser settings at any time.
9. Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or destruction. These include:
- HTTPS encryption on all data in transit
- Access-controlled Google Sheets with restricted sharing
- Honeypot and timing-based bot protection on all forms
- No storage of passwords or payment information
No method of transmission over the internet is 100% secure. If you believe your data has been compromised, contact us immediately at hello@glowsendai.com.
10. International Transfers
GlowSend AI is based in South Africa. Some of our service providers (Google, Microsoft) process data in the United States and other countries. Where data is transferred outside South Africa, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the relevant data protection authorities.
11. Children's Privacy
Our service is intended for business professionals and is not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us immediately and we will delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify waitlist subscribers by email. We encourage you to review this policy periodically.
Continued use of our site after changes constitutes acceptance of the revised policy.
Questions or Requests?
If you have any questions about this Privacy Policy or want to exercise your rights, we'd love to hear from you.
hello@glowsendai.comGlowSend AI (PTY) Ltd · CIPC 2019/287077/07 · Proudly built in South Africa 🇿🇦